The Master of Science in Digital Marketing at Concordia will prepare students for careers in the expanding digital arena of the marketing world. Upon completion of this 30 credit program, graduates will be well versed in current advanced digital marketing concepts and be prepared to adapt these concepts as new technology and digital media develop. An additional focus of the program will be on applying these digital marketing concepts across all digital channels into real world environments. Combining universal marketing concepts with the latest in digital technology platforms, graduates from this program will be prepared for careers that span small non-profits, private consulting firms and major corporations in addition to integrated and digital agencies.
The Mission of the Master of Science in Digital Marketing is to produce graduates who are ethically minded digital marketing professionals equipped for careers in this ever evolving field. Our students will learn to apply marketing research using the latest technology and digital platforms while developing the mindset of lifelong learners who are prepared to adapt as the industry does.
- To apply digital marketing concepts across digital channels that drive business outcomes
- To adapt digital marketing concepts to new and evolving technologies
- To develop digital marketing expertise for application in a broad base of industries including small nonprofits, private consulting firms, and major corporations
- To fulfill academic requirements to sit for Online Marketing Certified Associate (OMCA) certification and Online Marketing Certified Professional (OMCP) certification
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